Split Personalities
- Sacha Baron Cohen / Brüno
- Stephen Colbert / Stephen Colbert
- Andy Kaufman / Tony Clifton
- The Beatles / Sgt. Pepper's Lonely Hearts Club Band
- David Bowie / Ziggy Stardust
- Bono / MacPhisto
- Eminem / Slim Shady
- Miley Cyrus / Hannah Montana
- Garth Brooks / Chris Gaines
- Triumph the Insult Comic Dog / Robert Smigel
Top 10 Alter Egos
Some people just can't be themselves. Sacha Baron Cohen's Brüno is just the latest alter ego devised by an entertainer or musician. Here are TIME's 10 favorites